K-BEAUTY EXCELLENCE

The glass skin standard

Experience the PDRN revolution. Dermatology-grade actives meet luxurious evening rituals for skin that looks lit from within.

★★★★★ 4.9/5 from 11,700+ verified reviews
  • 94%

    Reported Visibly Firmer Skin

  • Dermatologist

    Tested & Clinically Verified

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Repair, plump and glow overnight

Our signature formulas use PDRN (salmon DNA) to support cellular repair while you rest. Wake to skin that feels bouncy, calm and luminous - no filters required.

Iconreported smoother skin texture by morning
Iconnoticed a visible reduction in redness
Iconof continuous deep hydration
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The Active Edit

Why these actives matter

Every Hoftey ritual is built on dermatology-grade molecules. Here's what PDRN, collagen, peptides and caviar actually do for your skin - and why they work better together.

PDRN

PDRN

Polydeoxyribonucleotide

A regenerative active purified from salmon DNA. It signals your skin's fibroblasts to repair, calming redness and supporting elasticity while you sleep.

Skin-renewal active
Collagen

Collagen

Low-molecular & hydrolyzed

Our collagen is broken into smaller peptides so it absorbs deeper than standard collagen - visibly plumping, firming and smoothing the surface.

Plump & firm
Peptides

Peptides

Amino-acid messengers

Short chains of amino acids that act as messengers, telling skin to produce more of its own collagen and elastin for long-term resilience.

Collagen signal
Caviar & HA

Caviar & HA

Nutrient-dense nourishment

Caviar extract and hyaluronic acid flood thin, fatigued skin with amino acids, omega oils and deep moisture for a brighter, bouncier finish.

Deep nourishment

The PDRN + collagen synergy

PDRN kick-starts your skin's repair cycle, peptides signal new collagen, and low-molecular collagen delivers the building blocks - all sealed in with deep hydration. The result is skin that looks repaired, plumped and luminous from within.

IconSupports the skin's natural night-time repair cycle
IconCalms redness while locking in 48h of hydration
IconVisibly plumps fine lines and improves elasticity
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Loved by our community

  • ★★★★★

    "I've been using the PDRN Pink Peptide Serum for about three weeks and I'm genuinely impressed. My skin feels more hydrated, smoother, and has a healthy glow that I wasn't getting from other serums. It absorbs quickly and layers perfectly under makeup. Definitely repurchasing!"

    Clare T.

  • ★★★★★

    "I wake up with noticeably softer and more hydrated skin every time I use this mask. It creates a comfortable overnight layer without feeling heavy or sticky. By morning, my skin looks refreshed, plump, and glowing. This has quickly become a weekly essential in my routine."

    Alison R.

  • ★★★★★

    "These eye patches are a lifesaver after long days and sleepless nights. After just one use, my under-eye area looked brighter, smoother, and much more refreshed. They stay in place well and leave my skin feeling deeply hydrated. Perfect before an event or early morning."

    Monica L.